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The first Stevenson University International Marketing European Study Tour was a great success! Led by Dr. Lawrence Burgee, this was a "progressive cultural-immersion experiential learning initiative" to London, Paris, Cologne, and Prague, sanctioned by the University's Learning Beyond program. The Study Tour visited twelve highly-regarded companies in Europe to learn International Marketing first-hand from high-level business executives. An article about the Ford visit appeared in Ford Europe magazine! German / English   Thanks to Sidas Saulynas for the great video! Taking students out of the classroom (Excerpt from Universities Groom Students for Today's Global Marketplace, Baltimore Sun, Feb. 13, 2011) Developing the skills needed to work in a global marketplace is also an important element of business education at Stevenson University. To help students see their classroom lessons in action, this past spring Stevenson sponsored its first Progressive Cultural Immersion Experiential Learning Initiative. Over the course of 16 days, 10 students, led by Lawrence Burgee, Ph.D., information systems department chair in Stevenson’s Howard S. Brown School of Business and Leadership, visited approximately a dozen companies in London, Paris, Cologne and Prague. The students learned the dynamics of the international marketplace, interacted with corporate executives and business leaders facing the challenges of today’s global market, and at the same time, had the opportunity to explore the historical, cultural and aesthetic dimensions of the host cities. Visiting such companies as 3M and GE Healthcare, the students got a first-hand look at such marketing functions as product development, channels of distribution, pricing issues, advertising, promotions, e-Marketing, etc. While many study abroad programs last an entire semester, the advantage of such short-term study tours as those offered at both Loyola and Stevenson is that students who may already be working or have other responsibilities outside of school also have the opportunity to participate, says Burgee. The tour is part of Stevenson’s larger “Learning Beyond” initiative, which brings students out of the classroom into settings such as study tours, community service and internships. “It’s a way to expand on what the students learn in the classroom,” says Burgee. ‘The students get to live the experience.”

Click on pictures for full size EDF 3M Germany Böttcher Ford Europe EIN News Synovate For Web Hosting Dr. Burgee Recommends: