Presentations
Click on picture for full size
Jan 2: Luciley Diaz, Grupo Wisa
Product Mix
Modifications for Latin America
Jan 3: Oscar Leon, President - QLU
Building an
International University
Jan 6: Ricardo Acosta, Professor - QLU
Introduction to
Panamanian Culture
Jan 6: Aileen Rodríguez, Philips Lifestyle
Trends in Consumer
Products - Latin America
Jan 7: Daniel Herrero, Copa Airlines
Serving Latin
America as a Hub
Jan 7: Panama Ports - Balboa Terminal
Managing Cargo for
the Panama Canal
Jan 10: Bolivar Palace - Sec. Luis Martinez
The Strategic
Importance of Panama's Location
Jan 10: Elio Palacios, Caterpillar L.A.
Dealer Relations
for Power Generation
Jan 10: Rudy Espinoza, Nestlé S.A.
Developing a New
Product Brand Campaign
Additional Events
Click on picture for full size
Jan 2: QLU Classroom
Luciley Diaz discusses
the 4P's
Jan 5: Crowne
Plaza Hotel
Terrific
hotel in El Cangrejo
Jan 9: Homework Session
Poolside at
the Crowne Plaza
Jan 10:
Luncheon with QLU Folks
Thanks
Quality Leadership University!
Jan 11: Sharky
History Lesson
El próximo
presidente de Panamá?
Scenes n' Stuff
Click on picture for full size
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INBUS-325
International Marketing
Schedule
(Final Jan 16, 2014) -
Syllabus
Photos A -
Photos B -
Photos C -
Photos D
Feb. 3: Stevenson University's The
Villager Article:
Students earn credit while enjoying all
Panama has to offer
Feb. 20: Baltimore Jewish Times Article:
Stevenson Student Connects with Panamanian
Jewry
Students
Testimonials
Jake
Bond
- "This
International
Marketing
course
really
helped me
realize what
it takes to
go to
another
country and
do business.
I learned
that you
need to be
flexible,
know another
language,
and be
friendly.
These three
things alone
will make
your trip a
lot
smoother. I
also learned
that
International
Marketing is
definitely
an area I
would like
to step my
foot into. I
saw a little
about what
it takes to
make it in
that area of
business and
I want to
learn more
about it.
The Winter
Term in
Panama
changed my
life
permanently
because I
have a big
respect for
other people's way
of life and
traditions
in other
countries.
It was a
little bit
difficult to
get used to
it at first
but then I
learned a
little
Spanish and
was there
for twelve
days. I had
full
confidence
that I could
have lived
there with
very few
problems. I
also have
made a
decision to
learn at
least one
more
language by
the end of
this year."
Andrew
Clayton
-
"Learning
International
Marketing
while in
Panama is a
educational
experience
unmatched to
that in a
classroom.
We immersed
ourselves
into the
Panamanian
culture,
learning to
bargain
prices when
purchasing
items at any
store. We
were also
privileged
to study a
foreign
business
first hand
and compare
it to a
similar
company in
the United
States. The
Winter Term
in Panama
has caused a
revelation
in my life,
causing me
to rethink
the type of
career I
want to
pursue. I
have never
traveled in
such a way
that not
only helped
me truly
immerse
myself into
the culture,
but also
learn a
different
side of the
business
world that I
am so
passionate
about. I
want to
pursue a
line of work
that
involves
traveling
internationally.
Thank you
very much
for this
opportunity,
it has been
one of the
greatest
things to
happen to me
in my life."
Nico
Garcia
- "After
completing
the
International
Marketing
course in
Panama, I am
aware of
seeing
different
cultures
first hand.
The course
was
extremely
organized,
and we did
so much in
so little
time.
I couldn't
have asked
for a better
professor in
Dr. Burgee,
and we
learned so
much more
going there
than just
sitting in a
classroom
and watching
videos on
international
business. I
learned
valuable
skills that
I can take
with me in
my business
career. I
would highly
recommend to
those who
haven't
taken the
course yet,
to take up
this
opportunity
because it
is awesome!
Thanks again
for
everything
and an
awesome
trip!"
Brad
Garfield
- "I got
a great
value in
completing
the
International
Marketing
course in
the Panama
format. I
learned a
ton of
information
and
experienced
once-in-a-lifetime
opportunities
that I would
not have
been able to
experience
if I did not
go on this
trip to
Panama. I
also met a
lot of cool
people that
I look
forward to
keeping in
touch with
for a long
time. This
is priceless
and is a
direct
result of
the Winter
Term in
Panama. It
changed my
life in many
ways. I got
the chance
to see how
people live
their daily
lives in
another part
of the
world. This
ranges from
the foods
they eat, to
the clothes
they wear,
to the way
they drive,
to even how
they look,
and what
they speak.
I am now
more excited
to travel
the world
and
experience
different
cultures and
countries
that would
not have
been
intriguing
to me
previous to
spending
almost two
weeks in
Panama."
Samantha
Hauf
- "I
love that I
got to take
International
Marketing
outside of
the
classroom.
When you sit
in the
classroom,
you're just
learning
from the
textbook but
getting
outside of
the
classroom
and going to
a different
country
really gives
you that
hands on
experience.
I think
saying I had
the
opportunity
to do
primary
research in
Panama
really gives
me an
advantage
when looking
for a job.
Going on the
Winter Term
in Panama
was one of
the best
decisions I
have made.
Traveling to
Panama, I
got to see
and learn to
appreciate
an extremely
different
culture. I
was able to
visit some
of the most
beautiful
beaches in
the world,
meet some
amazing
people that
I can now
call my
friends, and
make
memories
that will
last a
lifetime. I
highly
encourage
every
student to
go on a
study tour;
it is a
decision you
will never
regret
making."
Maria Lambros - "Going to Panama and physically
experiencing
International
Marketing
hands on,
instead of
just reading
about the
course in a
textbook,
really
opened up my
eyes. I
could see
the benefits
of marketing
internationally
and
expanding my
education by
going to a
different
country.
This trip to
Panama has
dramatically
changed my
life and I
would
recommend it
to anyone
who asked me
about it. I
have highly
thought
about
becoming
fluent in
Spanish and
getting a
master's
degree
somewhere in
Latin
America. The
atmosphere
and people
there really
made me feel
like Panama
was my
second home.
I am forever
grateful
that
Stevenson
University
has given me
this great
opportunity.
I would not
give this
experience
up for
learning in
a classroom,
and I will
never forget
the memories
I have made
with my
professors
and
classmates
while in
Panama."
Avi
Miller
- "As
opposed to
simply
learning
objectives
and
operating
tasks in an
International
Marketing
class back
home, the
physical
experience
of working
on location
in a foreign
country made
for a
realistic
work
environment.
Through the
group
project as
well as
varying
company
visits, we
were able to
assess the
set of
audiences
and markets
in a growing
economy that
otherwise
could not be
derived from
reading a
textbook or
even
researching
on the web.
The Panama
Program
simply
expanded my
ability to
not only
accept
foreign
cultures but
to embrace
them. Being
a bilingual
United
States
citizen who
had never
spent time
in a country
that did not
use English
or Hebrew as
their native
tongue, it
also forced
me to
recapture my
Spanish
speaking
background
and learn
how to adapt
my own self
image to
more of the
world around
me. While it
may just be
another
country to
add onto the
growing list
of those to
which I have
visited, it
gave me two
weeks that
served as a
reminder to
just how
large the
global
market is
and the
opportunities
that may
arise over
time. As a
graduating
senior this
May, it
certainly
opened my
eyes to the
possible job
market that
may be
available
across the
world."
Kali
Miller
- "By
taking the
International
Marketing course in
Panama, I
personally
believe the
student
learns more
and has more
interest in
learning.
There is a
huge
difference
between
sitting in a
class and
learning out
of a book
vs.
immersing
oneself into
the culture
and the
country.
Some of the
values I
obtained in
taking this
course were
learning to
adapt to
different
cultures,
respecting
the ways of
different
cultures,
and learning
that
International
Marketing is
a serious
situation
and if one
doesn't
adapt then
they will
not be
successful.
It is
important to
know that
every
country has
different
ways and
what may be
acceptable
in the
United
States, is
not
necessarily
acceptable
in Panama.
The trip to
Panama was
amazing. I
don't think
it could
have been
planned any
better! We
experienced
amazing
adventures,
learned so
much about
the culture
by placing
ourselves
into it, and
met great
people with
awesome
connections.
It was truly
a trip I
will never
forget."
Saijul Patel
-
"I
learned a
lot from
this trip. I
grew as a
person
learning the
culture to
better
myself and it was a lot
of fun.
People would
think this
would be
just work
and the
professors
would be
uptight like
the other schools
we met
there who
just did
work. But
our
professors
were really
cool and
they treat
you like
adults and
you learn a
lot while
having fun.
I had to get
a loan for
this trip
and before
the trip I
was like why
did I get
this loan?
But
afterwards I
don't regret
it at all. I
would do it
again."
Johnny
Powell
- "It's
beyond
explanation
to really
describe how
great this
trip was. A
whole
different
way of
learning,
that's
better than
just sitting
in a
classroom
and reading
a book. It's
a life
changing
experience
in the sense
that you'll
be able to
reflect on
your own
culture as
well as
learn about
and embrace
a new one.
Literally
the best
experience
of my whole
life! Not a
moment where
I didn't
have fun or
have a story
to tell when
I came back.
You make
great
friends and
really feel
emerged in a
culture
that's not
yours. Te amo Panama!"
Patrick
Reynolds -
"Completing
the
International
Marketing
course in
Panama was a
life
changing
experience.
Going to
Panama gave
me a
learning
experience
that a
professor
nor a
textbook
could do by
itself.
Having this
experience
gave me the
ability see
first hand
how International
Marketing
works in
Latin
America and
how they
market the 4P's
differently.
I
was not only
able to
listen to
instructors
and
marketers
that are
located in
Panama, but I
was able to
experience
the culture
and fully
understand
their way of
life. I
would
strongly
recommend
this to any
student."
Alumni
Testimonials
David
Arbaugh
- "This was
my second
study tour
with
Stevenson.
The first
one I went
on was the
2013
European
Study Tour.
It was the
first time I
ever left
the country.
I spent most
of my life
in my little
corner of
the world.
Going on a
study tour,
no matter
where you
go, will
change your
life. It
opened up my
eyes to all
the
possibilities
that are out
there. I
would say
it's better,
and more
educational,
than going
on vacation
outside of
the country.
Sure you
have class
work to deal
with, but
you become
more
immersed in
the culture
and have an
experience
that goes
beyond
regular
tourism.
Even after
having an
eye-opening
experience
in Europe,
the Panama
trip still
changed my
life. I
learned a
lot about
the local
culture and
what it
takes to do
business
down there.
Taking a
class in the
study tour
format is so
much better
than sitting
in a
classroom.
In class,
you don't
have the
hands-on
experience
and you
spend most
of your time
buried in a
book,
listening to
lectures,
and being
bored to
death by
PowerPoint.
Having that
hands-on
experience,
and being
able to
personally
experience
the culture
makes you
learn so
much more
than you
ever could
in class. I
would highly
recommend
going on ANY
study tour
with
Stevenson.
You will
learn much
more than
you can
imagine, and
you will
walk away
with a lot
of new
experiences
and new
friends."
Joe Offutt
- "The
Winter Term
in Panama
was an
amazing
experience.
The trip was
well
organized
and taught
me and all
the other
students so
much more
than we
could have
learned in a
classroom. I
learned more
Spanish in
12 days than
I learned
from four
years in the
classroom. I
saw beauty
in a country
I never
would have
known
existed
without
seeing it
first hand.
I learned
the ins and
outs of
marketing in
another
country and
I met some
really
awesome
people from
both Panama
and our
study group.
I've been on
two study
abroad trips
through
Stevenson
and each one
has been a
life
changing
experience.
It's one of
those things
you can't
understand
fully until
you go."
Affiliates
Testimonials
Stephanie
Lievano,
Study Abroad
Director,
Quality
Leadership
University
Panama
- "Hosting
the
Stevenson
University
Winter Term
was a
fantastic
opportunity
to introduce
a great
group of
young
professionals
to our
multinational
corporations
in Panama.
Led by an
outstanding
group of
faculty
members, we
congratulate
the students
for their
academic
endeavors to
prepare
themselves
for the
international
market and
look forward
to seeing
them again."
Sharky
Lopez,
Excursion
Coordinator,
Truck Safari -
"When you
come to
Panama
always be
mindful of
The Governator,
do all your
adventure
tours with
Truck
Safari, be nice to
the Russian
tourists,
bring mucho
dineros for
cubanos, and
never
touch the
#$@^*&?!
monkeys!" |
Travel
Documents
Area Map -
FAQs
Flyer
-
Application - Checklist
Student Code of Conduct Learning Beyond
Español: números, profesores, estudiantes
Español:
los colores -
SpanishDict
Course
Documents
Store
Comparison Report
Project - Country Notebook Guidelines
Project - Country Notebook Scoring Rubric
Panama ad in BW Nov 2013
Textbook Supplements
Proyecto grupo uno
Jake, Nico, Brad, Patrick
Proyecto grupo dos
Drew, Sam, Maria, Kali
Proyecto grupo tres
Wil, Avi, Saijul, Johnny
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Excursions
Click on picture for full size
Jan 1: Coronado, La Gaviota
Pacific-side
paradise 1 hour from Panama City
Jan 2: Panama Canal, Miraflores Lock
Lunch & Locks -
Watching the ship traffic
Jan 3: Ancon Hill
The only rainforest in
a city center!
Jan 4: Baseball @ Rod Carew Stadium
Panamá Metro beat
Chiriquí
Jan 4: Panama Viejo
Founded in 1519
Jan 4: Cruise to Isla Taboga
Beautiful island 12
miles from Panama City
Jan 5: Cinta Costera
Jogging and cycling
path along the waterfront
Jan 5: Casco Viejo
The old Spanish
Quarter founded in 1673
Jan 8: Portobelo, Colón Province
Named by
Christopher Columbus in 1502
Jan 8: Isla Grande
Beautiful Caribbean
island
Jan 10: Restaurante Las Tinajas
Dinner and
traditional Panamanian dance show
Jan 11: San Blas - Isla Aguja
Tropical Caribbean
paradise in Kuna Yala
Jan 11: San Blas - Isla Carti
Visited Kuna Yala
Museum
Friends!
Click on picture for full size
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